Become an app UGC creator

What app brands ask for

The formats you will see in app briefs:

And one of three ways to deliver it. Your profile says which you accept; all three are on until you turn one off:

• post it on your TikTok;
• post it on a new TikTok account you make for the brand;
• send the files only, for the brand to post or run as ads.

Brands also say whether they may run your video as a paid ad and for how long, and on TikTok may ask for a Spark Ads code to boost your own post. Both belong in your price. The brand side of all this is in our guide to UGC for apps.

What to film, and how

Before you record

• Use a test account or demo data. Nothing personal on screen: no real names, emails, messages or bank details.
• Turn on Do Not Disturb so no notification lands mid-take.
• Ask whether the brand wants light or dark mode, and keep to it.

Recording

• Record the screen with your phone’s built-in recorder, upright, at full resolution. Tap deliberately and pause on each screen so viewers can follow.
• Film yourself too and cut between you and the screen. A face makes it a recommendation rather than an ad.
• Show one job from start to result. If the result is the exciting part, show it first.
• Record two or three different hooks for the same video, so the brand can test them.
• Add captions so it works with the sound off, and keep text clear of the edges, where TikTok draws its buttons and caption.

Before you send

• Check the brief’s must-say and must-avoid list once more.
• Make sure every claim is something the app actually does.
• When you post a paid video, label it as one with TikTok’s content disclosure setting.

Your example videos

Brands decide from your examples. Your profile shows 1 to 8 videos, and you need at least one to list. Pick them from your linked TikTok, where they carry TikTok’s view counts, or paste links to TikTok, Instagram or YouTube videos, shown without counts.

Tag each with its video type so brands filtering by type find you, and add the brand or app it was made for. No app work yet? Film a demo of an app you really use, and fill in “Made for” only when a brand asked for the video.

How to set your rate

You set your own rate, and it is public on your card and profile. To list you need at least one of:

• Per video: a flat fee for each video.
• CPM: a fee for every 1,000 views of the posted video, on TikTok’s public count.

Things to price in:

• the time one video takes you: script, filming, editing and a round of changes;
• whether it goes on your account, where the brand reaches your audience, or is files only;
• paid ad usage, and for how long;
• extra hooks or versions.

You can also stay open to views-only deals, where pay depends on views with no guaranteed fee; brands can filter for creators who are. Rates are public on every profile, so browse the directory to see what creators with numbers like yours ask. The final terms are between you and the brand: UGC.Place doesn’t handle payment and takes no cut.

How listing works on UGC.Place

1. Sign in with Google or a code we email you. No password.
2. Connect your TikTok. It comes first and is required. We read your follower count and your recent videos’ views, and never post for you.
3. Fill in your profile: your name and handle, that you are 18 or over, your country and city, the languages you create in, 1 to 5 categories, your rate, at least one example video and your TikTok link.
4. You are listed. Your page at ugc.place/c/you is public, and brands open it without an account.

Optional: a bio of up to 280 characters (no links or contact details), and gender, age range and ethnicity, which only feed brands’ filters and never show on your profile. You can say you are not taking new work for a while, and unlist any time.

Your followers, median views and engagement come from TikTok and refresh daily; nobody types them in. How it works lists exactly what we read. Listing is free.

Getting found

• Brands filter by location, language, category, video type, rate and TikTok numbers, so pick the categories and video types you really make.
• Nobody can pay to rank above you in search. Who runs UGC.Place and how search works: About.
• Your dashboard shows private page stats: profile views, saves and appearances in search, this week and the week before. Only you see them.
• Put your UGC.Place link in your TikTok bio, so brands who find you there see your rates and examples.
• Brands message you or send an offer with the terms written out. You accept, decline or reply, and agree the rest with them.